We help you envision unique new products and services


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Consulting services offered


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Research and carve the Future Vision for new products, services, brands

8-16 weeks, 40-80k

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Research and innovate around existing customer experiences

4-12 weeks, 20-60k

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Research customer lives, test solutions, gather insights, map opportunities

3-9 weeks, 15-45k

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Speculative futures: What will the landscape look like in 10+ years?

6-12 weeks, 15-45k

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Coach an organisation on Innovation / Research / Strategic design

3-12 months

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Always open to try new approaches

hello@specten.io

Recent projects

(NDA protected work. I can only discuss certain aspects of the overall process in private)


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Jaguar

Reinventing the end-to-end brand experience

(in collaboration with Fantasy interactive)

Research & Insights, Strategy, Value proposition development, Future CX Vision

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BP

Green energy net - speculative vision

(in collaboration with Fantasy interactive)

Horizon scanning, Speculative futures

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Trust Bank Singapore

Banking startup

(in collaboration with Fantasy interactive)

Research & Insights, Map future opportunities

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BP

In-house digital publishing service

(in collaboration with Fantasy interactive)

Research & Insights, Value proposition development, Future Service Vision

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Labrador

Financial information platform (WIP)

(direct collaboration)

Research, Value proposition development, Future product vision

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Dior

Product Personalisation Service

(in collaboration with Publicis.Sapient)

Research & Insights, Value Proposition development, Future Service Vision, Design briefing and Backlog

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Versus

Sports coaching platform

(in collaboration with Fantasy interactive)

Research & Insights, Value proposition development, North Star vision, Design briefing

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SNCF

Speculative Future Service Concepts

(in collaboration with Publicis.Sapient)

Desk research, Value proposition development, Future Scenarios

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Renault

AI enabled in-car audio player

(in collaboration with Publicis.Sapient)

Research & Insights, Value proposition development, North star vision

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Our own products and ventures

We Talk the talk, and we Walk the walk.
We know what it takes...

Research & Insights, Value proposition development, North Star vision, Design, Development, Launch



Some of the companies we’ve worked with in the past


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About us


Specten is a consultancy founded by Pedro Fernandes in 2023.
Based in Paris, it operates remotely with clients all over the World.

Pedro has over 20 years experience working with clients to launch innovative digital products and services. He has a wide range of skills, and a strong focus on understanding what moves people, both their conscious and latent needs, so he can help you imagine desirable new products or services your clients will want and prefer.

He has a customer-centric approach to Innovation, but not customer-driven; all parts of the Business Model have to be aligned for a new venture to succeed. But if people don’t need your product, then everything else will fail. Better test your Value Propositions early to align the vision and avoid costly mistakes...

Having worked both in-house and at agencies such as TBWA, Publicis.Sapient or Fantasy he learned how a wide range of industries and companies operate from the inside, the myriad problems they face when launching new ventures, and how to deploy the right set of strategic tools to succeed.

Today Specten operates as a one-person consultancy who can also source the right partners to suit a particular situation (tech, design, research, ...), but this will likely evolve.

The future is not yet written and full of potential,
drop Pedro a line to bounce ideas

hello@specten.io

Follow Specten