8-16 weeks, 40-80k
4-12 weeks, 20-60k
3-9 weeks, 15-45k
6-12 weeks, 15-45k
3-12 months
(NDA protected work. I can only discuss certain aspects of the overall process in private)
Research & Insights, Strategy, Value proposition development, Future CX Vision
Horizon scanning, Speculative futures
Research & Insights, Map future opportunities
Research & Insights, Value proposition development, Future Service Vision
Research, Value proposition development, Future product vision
Research & Insights, Value Proposition development, Future Service Vision, Design briefing and Backlog
Research & Insights, Value proposition development, North Star vision, Design briefing
Desk research, Value proposition development, Future Scenarios
Research & Insights, Value proposition development, North star vision
Research & Insights, Value proposition development, North Star vision, Design, Development, Launch
Specten is a consultancy founded by Pedro Fernandes in 2023.
Based in Paris, it operates remotely with clients all over the World.
Pedro has over 20 years experience working with clients to launch innovative digital products and services. He has a wide range of skills, and a strong focus on understanding what moves people, both their conscious and latent needs, so he can help you imagine desirable new products or services your clients will want and prefer.
He has a customer-centric approach to Innovation, but not customer-driven; all parts of the Business Model have to be aligned for a new venture to succeed. But if people don’t need your product, then everything else will fail. Better test your Value Propositions early to align the vision and avoid costly mistakes...
Having worked both in-house and at agencies such as TBWA, Publicis.Sapient or Fantasy he learned how a wide range of industries and companies operate from the inside, the myriad problems they face when launching new ventures, and how to deploy the right set of strategic tools to succeed.
Today Specten operates as a one-person consultancy who can also source the right partners to suit a particular situation (tech, design, research, ...), but this will likely evolve.
The future is not yet written and full of potential,
drop Pedro a line to bounce ideas
