Jobs to be done
Value proposition canvas
Market-product fit hypothesis
Low fidelity prototyping
Value proposition testing
Live tests in the market
Lean startup tests
North Star scenarios
Future journey mapping
Continuous discovery & interation
(NDA protected, may be discussed in private)
Research & Insights, Strategy, Value proposition development, Future CX Vision (with Fantasy)
Horizon scanning, Workshops, Future scenarios development (with Fantasy)
Research & Insights, Value proposition development, qualitative and quantitative testing, North star vision, Service blueprint (with Fantasy)
Research & Insights, Value proposition development, Service blueprint (with Fantasy)
Research, Value proposition development, workshops, Future product vision (own client)
Research & Insights, Value Proposition development, Future Service Vision, Design briefing and Backlog (with Publicis.Sapient)
Research & Insights, Value proposition development, North Star vision, Design briefing (with Fantasy)
Desk research, Workshops, Value proposition development, Future Scenarios (with Publicis.Sapient)
Research & Insights, Value proposition development, North star vision (with Publicis.Sapient)
Running experiments in the wild to learn what works
Specten is an insights-driven CX & product strategy
consultancy founded by Pedro Fernandes in 2023. Based in
Paris, it operates remotely with clients all over the
Pedro has over 20 years experience working with clients to launch innovative digital products and services. He has a very wide range of skills, and a strong focus on understanding what moves people, both their conscious and latent needs, so he can help you imagine desirable new products or services your clients will want and prefer.
He has a customer-centric approach to Innovation, a deep curiosity and a love for trying new things with people. Over the years he gained a deep understanding of the realities and potential pitfalls around launching new ventures, brands, products or services.
Having worked both in-house and at agencies such as TBWA, Publicis.Sapient or Fantasy he learned how a wide range of industries and companies operate from the inside, the myriad problems they face when launching new ventures, and how to deploy the right set of strategic tools to succeed.
Today Specten operates as a one-person consultancy who may source the right partners to suit a particular situation (tech, design, research, ...).
The future is brimming with potential, get in touch.